Toyota is one of a few brands in all three Back To The Future movies.
So, on October 21, 2015 A.K.A. Back To The Future day, they had one more chance at living out that movie magic.
We introduced a new 2016 Tacoma customized to replicate the famous 1987 Toyota Pickup in Back To The Future.
As part of the "Play Now" Tacoma campaign, we displayed the new Tacoma as a toy for people in NY and LA to play with.
We continued the celebration by making BBTF license plate holders and toys for fans.
The initial order of license plate holders sold out in less than 40 minutes and the toys are now being sold on eBay.