A Copywriter
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Panda Express

PANDA EXPRESS

 

Problem: The fast food market is entirely too oversaturated, but how does a restaurant chain like Panda Express make an impact in an arena where Chinese food feels foreign?

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Solution: To show that Panda Express is a contender and a reasonable fast food option, we hijacked pre-existing ideas of what fast food is to show that Panda is indeed familiar but different enough to consider.

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