A Copywriter
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The 25th Hour


Problem: Toyota's latest initiative, "Toyota Music," needed an imprint to get people excited about discovering new and emerging music at music festivals. To that we needed a way to peak this excitement where festival-goers already are- Snapchat.


Solution: Since Lollapalooza was hitting it's 25th Anniversary, we decided to gift festival-goers with our own extra hour of music featuring Leon Bridges. To do so, we hacked Snapchat's famous geo-filters. We invited hundreds of snapchat users with a golden ticket geo-filter by geo-fencing stages at Lolla and the city of Chicago.

AD: Elizabeth Levin