CHALLENGE: Reintroduce the former San Diego Chargers to Los Angeles after a 50 year-2 hour (by car) separation.
SOLUTION: We started with reimagining the Charger's website
We wrote a truly heartfelt manifesto to win over the community
We gave each individual city in Los Angeles County a Snapchat geo-filter to literally put the fight in their hands.
And literally took over the city with OOH
Lastly, we Crafted up some merch, Because…well, who doesn’t love merch?
AD: Elizabeth Levin | CW: Geoff Johnson