Toyota Music needed an imprint to get people excited about discovering new and emerging music at music festivals. To do that, we needed a way to peak this excitement where festival-goers were already- their phones.
To do so, we hacked Snapchat's geo-filters, inviting hundreds of Snapchat users with a golden ticket geo-filter by geo-fencing stages at the festival and the city of Chicago.
AD: Elizabeth Levin | CW: Geoff Johnson